ASUS Prime Z690-A DDR5
ATX Z690 board for LGA1700 CPUs, DDR5 memory, BIOS Flashback not yet verified.
The ASUS Prime Z690-A DDR5 is the first ASUS Z690 board I've covered on GetPC, and it's a good place to start — at ₹28,000-31,000 it gives you a genuinely capable 14+1 VRM, three onboard M.2 slots, PCIe 5.
Official India stock. Full warranty through the brand's India service network, standard RMA if anything goes wrong.
Full specs
DDR5 memory kits
Where to buy ASUS Prime Z690-A DDR5 in India
Expect to pay roughly ₹26,900-29,700 for the ASUS Prime Z690-A DDR5 in India right now, depending on offers and seller. I always recommend buying from retailers that give a proper GST invoice - it's what makes your India warranty claim smooth later.
In my years running a PC store, PrimeABGB (Mumbai) and Vedant Computers (Kolkata) have also been consistently reliable for verified stock - compare before buying.
ASUS Prime Z690-A DDR5 Price in India — The Value Pick for 12th/13th/14th Gen Intel
Z690 Was Never Covered Here — Until Now
Z690 is Intel's launch chipset for 12th Gen "Alder Lake" and LGA1700, and until this piece it had zero coverage on GetPC despite being an actively stocked, still-relevant platform in India. The reason it still matters: every Z690 board also works with 13th Gen and 14th Gen Intel CPUs, including the Core i9-13900K and Core i9-14900K, after a BIOS update. So this isn't legacy coverage — it's a real buying option for anyone building around 13th/14th Gen hardware today who doesn't need Z790's newer conveniences.
Worth knowing the ASUS Z690 hierarchy before you shop: Prime is the mainstream/value line (this board), TUF Gaming steps up with durability-focused components and a gamer look, ROG Strix is the premium gaming tier, and ROG Maximus sits at the top as ASUS's extreme-overclocking flagship. The Prime Z690-A DDR5 is the value anchor of that stack — no-frills, but not cut-rate.
What You Actually Get
The Prime Z690-A DDR5 runs a 14+1 DrMOS VRM design, which is more than enough headroom for a Core i5-12400F or Core i5-13400F, and comfortably handles a Core i7 at stock or mild XMP tuning. It won't be the board you reach for on an all-out i9-14900K manual overclock, but for stock-to-moderate use it's not the bottleneck.
Storage is generous for the price: three M.2 slots directly on the PCB, with ASUS bundling a Hyper M.2 card in the box that adds two more via the PCIe 5.0 x16 slot's bifurcation support (you lose some GPU lane bandwidth if you populate all five, so most builders will stick to the three onboard slots). You get a PCIe 5.0 x16 primary slot, 2.5G LAN, and USB 3.2 Gen 2x2 Type-C on the rear I/O. This is a DDR5-only board — there's a separate Prime Z690-A WiFi D4 elsewhere in ASUS's lineup for DDR4 buyers, but this specific DDR5 SKU is the one confirmed at Indian retail right now.
India Pricing and the DDR4 vs DDR5 Question
At ₹28,000-31,000 on Flipkart, the Prime Z690-A DDR5 sits close to the TUF Gaming Z690-Plus WiFi D4, which tells you the real decision here isn't Prime vs TUF, it's DDR4 vs DDR5. If you're building fresh with no old RAM to reuse, DDR5 is the better long-term platform choice and this board is a clean way to get it. If you've got DDR4 sticks sitting around from a previous build, the cheaper Prime Z690-P DDR4 boards save you the RAM cost too. Our DDR4 vs DDR5 guide walks through the math in more detail.
Who Should Buy / Who Should Skip
Buy this if you want a DDR5 Z690 board for a Core i5-12400F, i5-13400F, or i7-class build, don't need RGB or WiFi, and want VRM headroom that won't bottleneck you even after a CPU upgrade to 13th/14th Gen.
Skip this if you already own DDR4 memory (go Prime Z690-P D4 or WiFi D4 instead), or you want WiFi built in — this board doesn't have it and you'll need a USB adapter or add-in card.
Questions
Yes, after a BIOS update. It launched for 12th Gen but ASUS maintains BIOS support across all three LGA1700 generations, including Core i9-13900K and Core i9-14900K.
Not of this DDR5 SKU as confirmed on Flipkart. ASUS's WiFi Prime Z690 variant sold in India is the D4 (DDR4) model.
Similar price, different trade-off — this is DDR5 without WiFi, the TUF board is DDR4 with WiFi and a beefier VRM built for durability. Pick based on which memory standard you're starting with.