ASRock B660 Pro RS
ATX B660 board for LGA1700 CPUs, DDR4 memory, BIOS Flashback included.
The ASRock B660 Pro RS is a full ATX board at ₹11,900, which is a genuinely low price for the form factor. Two M.2 slots, PCIe 4.0 x16, no WiFi, Realtek LAN, and a basic VRM that's fine for stock-clocked non-K 12th/13th/14th gen chips.
Official India stock. Full warranty through the brand's India service network, standard RMA if anything goes wrong.
Full specs
DDR4 memory kits
Where to buy ASRock B660 Pro RS in India
Expect to pay roughly ₹11,400-12,600 for the ASRock B660 Pro RS in India right now, depending on offers and seller. I always recommend buying from retailers that give a proper GST invoice - it's what makes your India warranty claim smooth later.
In my years running a PC store, PrimeABGB (Mumbai) and Vedant Computers (Kolkata) have also been consistently reliable for verified stock - compare before buying.
ASRock B660 Pro RS Review India: Full ATX B660 at an mATX Price
ATX, Not mATX, and That Matters
Most budget B660 boards are mATX. The B660 Pro RS isn't, it's full ATX, which means more physical PCIe and expansion slots for people who actually use them: extra SATA controllers, capture cards, sound cards, or just a case that looks better with a full-size board. At ₹11,900, this undercuts most mATX B660 boards while giving you the bigger footprint.
ASRock's "Pro RS" name isn't new, it's the same value-workhorse lineup that exists at the B760 and Z690 tiers too, so if you've seen a Pro RS board on a different chipset, you know roughly what you're getting here: no-nonsense build quality without premium pricing.
Same B660 ground rules apply as everywhere else in this chipset tier. Native support for 12th-gen, and 13th/14th-gen non-K chips like the Core i5-13400F and i5-14400F work fine after a BIOS update, don't skip that step if you're buying this board specifically to pair with a newer CPU. No CPU multiplier overclocking on B660, that's reserved for Z-series boards, though DDR4 XMP tuning is unaffected.
Specs in Brief
Two M.2 slots, PCIe 4.0 x16 for your GPU, a basic but adequate VRM for non-K chips at stock clocks, no onboard WiFi, and Realtek gigabit LAN for wired networking. Nothing exotic, everything you need for a full-size 1080p or 1440p gaming build.
How It Compares to Its Own mATX Sibling
| ASRock B660 Pro RS | ASRock B660M Pro RS | |
|---|---|---|
| Form factor | Full ATX | mATX |
| Price | ₹11,900 | ₹10,199 |
| M.2 slots | 2 | 2 |
| WiFi | No | No |
| Best for | Full-size cases, extra expansion slots | Tightest budget, compact builds |
The gap is about ₹1,700 for the larger form factor. If your case is ATX-sized anyway and you might want an extra expansion card down the line, that's a reasonable premium to pay. If you're building compact or just want the lowest possible price, the B660M Pro RS is the cheaper option, in fact it's the single cheapest board across every B660 board I cover.
India Pricing
₹11,900 at PrimeABGB. Also worth checking MDComputers and Vedant Computers for availability.
Who Should Buy / Who Should Skip
Buy this if you want a full ATX board without paying ATX prices, or you specifically need more physical expansion slots than an mATX board gives you.
Skip this if you're building in a compact case where mATX is the natural fit, in which case the B660M Pro RS saves you money for essentially the same feature set.
Questions
Yes, ₹11,900 is low for full ATX on any current Intel chipset. Most ATX boards in this price range are B660 or older.
Yes, after a BIOS update. It's built for 12th-gen natively and needs a flash for 13th/14th-gen non-K chips.
Only if you need the extra PCIe slots or you're already committed to a full ATX case. Otherwise the mATX Pro RS is cheaper for near-identical performance.