ASUS TUF Gaming B660M-Plus WiFi D4

The Priciest Board in an Eleven-Board Lineup

I've been working through eleven B660 DDR4 boards for GetPC, from ASRock's budget-focused Phantom Gaming 4 at around ₹10,500 up through Gigabyte's Aorus tier, and this ASUS TUF Gaming B660M-Plus WiFi D4 tops all of them at roughly ₹22,000. That's worth addressing head-on rather than glossing over: is a ₹22,000 B660 board defensible when B660 by definition can't unlock CPU overclocking, the one thing that usually justifies paying up for a motherboard?

My honest answer is yes, but only for specific reasons, and I want to walk through exactly what those are rather than just repeating ASUS's marketing copy.

What TUF Actually Means Here

TUF Gaming is ASUS's durability-focused sub-brand, and it's not just a sticker. These boards go through ASUS's own component tolerance testing, meaning capacitors, chokes, and MOSFETs are validated to hold up longer under thermal cycling than ASUS's cheaper Prime-series boards. The VRM heatsinks are larger and more substantial than what you'll find on this board's non-WiFi sibling or on most other B660 boards in this price range, which matters for sustained load stability even without overclocking, particularly if you're running a Core i5-13400F or i5-14400F with all cores loaded for extended stretches.

WiFi 6 comes built in, so you skip a separate card or USB adapter, and ASUS's BIOS is genuinely one of the more approachable ones I've used for first-time builders, clear layout, sensible defaults, and an EZ Mode screen that doesn't overwhelm someone building their first PC. ASUS's Armoury Crate software ecosystem also ties fan curves, RGB, and monitoring together in one place, which some people love and others find bloated. Worth knowing either way before you commit.

WiFi or Non-WiFi: Is ₹2,500 Worth It

ASUS also sells a non-WiFi version of this exact board, the TUF Gaming B660M-Plus D4, for around ₹19,500. Same VRM, same TUF durability certification, same layout, minus the wireless card. That makes the decision fairly simple: if your PC sits near your router or you're running ethernet anyway, save the ₹2,500 and get the non-WiFi version. If your build is in a room without an ethernet drop, or you just don't want a cable running across the floor, the WiFi version pays for itself the moment you'd otherwise have bought a separate WiFi card, which typically costs close to that ₹2,500 gap on its own once you account for a decent one.

The BIOS Update Still Applies Here Too

Same rule as every other B660 board: this one supports 12th-gen CPUs natively, and 13th/14th-gen non-K chips like the Core i5-13400F and i5-14400F need a BIOS update first. ASUS's BIOS FlashBack feature lets you update firmware from a USB drive without needing a CPU installed at all, which is one of the more convenient implementations of this feature across the brands I've covered. Still worth checking the board's current BIOS revision before buying if you're planning a newer CPU. And no, B660 still doesn't support CPU multiplier overclocking, TUF branding doesn't change that, DDR4 XMP tuning is where your headroom ends.

India Pricing

~₹22,000 at Flipkart. Also worth checking MDComputers, PrimeABGB, and Amazon India, since ASUS TUF pricing tends to see decent movement during sale events.

Who Should Buy / Who Should Skip

Buy this if you want the strongest durability and VRM finish in this B660 lineup, you need WiFi 6 built in, and you're comfortable paying a premium for ASUS's software ecosystem and BIOS experience alongside a Core i5-13400F or i5-14400F build.

Skip this if you're ethernet-only, in which case get the non-WiFi TUF Gaming B660M-Plus D4 and save ₹2,500, or if ₹22,000 is simply too much for a non-overclockable chipset, in which case the Gigabyte B660 Aorus Elite AX DDR4 gets you WiFi 6 and 2.5GbE for around ₹6,000 less.